With a devoted fan base the NBA 2K League has established itself as a viable, successful product. Donohue claims that "we feel like...we're scratching at the surface." He highlights the vast potential...
With a devoted fan base the NBA 2K League has established itself as a viable, successful product. Donohue claims that "we feel like...we're scratching at the surface." He highlights the vast potential pool of 1.9 billion NBA 2K League followers on social media.
Then there's the question the possibility that NBA 2K can operate as an opportunity to attract new fans in basketball generally, something Washington Wizards owner and media mogul Ted Leonsis has theorized. Donohue is a good illustration of this and is not far from home.
"My own son, when playing 2k at the time, suddenly you see him coming up to me telling me about the Warriors roster as well as other details about Steph Curry. And I'm like What's with him staying up till 10 pm at night to observe these games, at the age of seven!? He's absorbing all the information about 2K and who's good according to their 2K ratings.
Donohue claims this is the "transformation" of how young people consume content and the way it's evolving. The NBA is also studying these new audiences and what they are searching for. Donohue affirms that esports are different from traditional sports in the sense that they control and voice of fans.
He describes that manifesting itself through elements like the Twitch chat function on their Twitch broadcasts. "The Twitch chat is constantly being used and we're constantly monitoring it definitely to keep in touch with our viewers however, it's also an excellent tool for getting immediate feedback, and we're making adjustments on our broadcasts...
